Finta Core Workflow: Fundraise Pipeline
Overview
End-to-end fundraise management with Finta: prospect investors, manage outreach, track meetings, handle due diligence, and close commitments.
Prerequisites
- A reviewed fundraising plan, authorized team roles, and a current recipient/intro consent policy.
- Verified source documents and metrics, with access limited per investor and stage.
- An internal owner for approvals of outreach, deal-room content, and any payment or commitment workflow.
Instructions
Step 1: Investor Prospecting with Aurora AI
Aurora AI analyzes your company profile and recommends investors based on:
- Thesis alignment (sector, stage, geography)
- Historical investment behavior
- Warm introduction availability from your network
Navigate to Investors > Discover and review AI-ranked suggestions.
Step 2: Outreach Campaign
- Select investors to contact
- Use Finta's AI-assisted email composer for personalized outreach
- Finta auto-tracks replies and updates pipeline stages
Stage automation rules:
- Investor opens email --> "Reaching Out" (stays)
- Investor replies --> auto-advance to "Intro Meeting"
- Meeting scheduled --> confirm via calendar sync
Step 3: Deal Room Setup
For each active conversation:
- Create a Deal Room with relevant materials
- Upload: pitch deck, financial model, cap table, team bios
- Share link with investor
- Monitor analytics: views, time spent, pages viewed
Step 4: Due Diligence Management
- Create a Data Room for detailed document sharing
- Organize by category: legal, financial, technical, team
- Set permission-based access (view-only, download, etc.)
- Track which documents investors have reviewed
Step 5: Close and Collect
- Move investor to "Term Sheet" stage when term sheet received
- Review terms in Finta's term sheet comparison view
- Accept and move to "Closed"
- Use Stripe/ACH integration to send payment links
- Collect committed capital directly through Finta
Fundraise Metrics Dashboard
Track in Finta or export for custom analysis:
- Total pipeline value
- Conversion rate by stage
- Average time in each stage
- Top investor engagement (deal room views)
- Warm intro utilization rate
Error Handling
| Issue | Cause | Solution |
|---|---|---|
| Emails not tracking | OAuth disconnected | Reconnect in Settings |
| Deal room views not logging | Browser blocking | Share via direct email |
| Payment link expired | Stripe session timeout | Generate new link |
| Aurora suggestions poor | Incomplete profile | Complete all company fields |
Output
Maintain a controlled pipeline record with the stage owner, permitted materials, last approved communication, and next action. Keep investor-level contact details, deal-room analytics, cap-table data, and commitment terms in approved systems only.
Examples
Create a test round using fictitious organizations and staged documents. Have the owner review the audience and document permissions before sending a test outreach. Confirm a stage update is auditable and that removing a test participant immediately removes access to restricted material.
Resources
Next Steps
For investor relations and updates, see finta-core-workflow-b.